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Fastlane automotive9/9/2023 ![]() To gain a stronger foothold in the UAE car market, Chinese OEMs have entered into strategic partnerships and collaborations. Strategic partnerships and localization efforts They have focused on enhancing reliability, safety features, and overall build quality to match the standards set by international competitors.īy incorporating advanced technology and innovative features, such as touch-screen infotainment systems, advanced driver-assistance systems (ADAS), and connectivity options, Chinese car producers have been able to offer appealing options to tech-savvy consumers in the UAE. Improved quality and technologyĬhinese car brands have made significant strides in improving the quality and technology of their vehicles. This diverse line-up allows Chinese car manufacturers to cater to different customer preferences and market segments, providing options for both individual buyers and fleet owners. They now offer a wide range of vehicles, including sedans, SUVs, crossovers, and electric models. ![]() ![]() The affordability of Chinese vehicles has appealed to a wide range of consumers, particularly those seeking reliable transportation at an affordable price point.Īcross the car market, Chinese car brands have strategically positioned themselves as a cost-effective alternative to established brands, attracting budget-conscious buyers.Ĭhinese manufacturers have invested heavily in expanding and diversifying their product portfolios. Offering competitive pricing and excellent value for money is a major differentiator of Chinese vehicles. ![]() Experts from Glasgow Research & Consulting outline six reasons that are contributing to the Chinese success. Over the past few years, Chinese car manufacturers have become increasingly visible on UAE’s roads. ![]()
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